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Bart Pawlak talks about world’s most effective campaign
13 June 2023•
![16x9_0023_Bart Pawlak main](https://attivo.imgix.net/uploads/2022/10/16x9_0023_Bart-Pawlak-main.jpg?auto=format%2Ccompress&fit=crop&ixlib=php-3.3.0&max-w=2100&q=80&s=e0adc6cda0ee5f810d399388fcbc88db)
What makes a memorable, and effective campaign? From the award-winning to the change-making (and sometimes both), The Australian asked 303 MullenLowe Sydney’s Chief Creative Officer Bart Pawlak to reflect on which creative concepts stand apart.
In the piece, he says: “For me, the accolade should be reserved for those pieces of communication that, through a combination of strategy, creative idea and execution, managed to deeply move, rather than merely dazzle.” Read more here