News
The power of podcasts, and how brands can use them
3 July 2023•
Matt Oakley, Chief Strategy Officer at 303 Mullenlowe Perth, talks to The Australian about how audio and podcasts can be especially powerful for advertisers – but there are creative caveats for brands.
He argues: “The watchout for any brand builder is how the creative execution of any podcast ad – be it a read from the host or a conventional spot – can connect with an audience when there’s a high likelihood that their attention will be split.” Read more here
Related News
303 MullenLowe appoints Matt Oakley from Taxi Studio UK as new CSO
In a hire that completes its senior bench, 303 MullenLowe Perth has appointed international talent Matt Oakley to the new position of Chief Strategy Officer. Oakley will move from Bristol to Perth to take up the role in June.
29 March 2023
303 MullenLowe’s Taryn Payne asks: are awards really worth it?
Are Industry Awards really worth it? In this opinion piece published in AdNews, 303 MullenLowe Perth's Taryn Payne argues that given the attention awards get both locally and globally each year, and the investment it takes to enter, it’s worth some reflection.
26 June 2023
Bart Pawlak talks about world’s most effective campaign
What makes a memorable, and effective campaign? From the award-winning to the change-making (and sometimes both), The Australian asked 303 MullenLowe Sydney's Chief Creative Officer Bart Pawlak to reflect on which creative concepts stand apart.
13 June 2023
