Lotterywest and 303 MullenLowe launch new Lotto campaign, exploring possibility in your pocket

303 MullenLowe strategically positioned the new game brand, collaborating on naming and developing the brand identity.  It also developed the supporting vibrant brand campaign ‘Possibility in your Pocket’, allowing consumers to dream of what is possible with a Millionaire Medley ticket in their pocket.

303 MullenLowe ECD Sara Oteri said: “We love doing work like this; strategically-led creative that’s brought to life in a distinct and ownable way. I’m proud of my team, our talented partners and, of course, clients for leaning into all the possibility this campaign holds.”

The campaign is live across TV, radio, outdoor, social, press and digital.

Lotterywest’s Director, Marketing and Sales Jenny Cullen said: “It’s not often that we launch a new game and have the opportunity to develop a new brand. With available profits from every lotto ticket purchased going back to the WA community, we are proud to bring this new brand and campaign to life alongside our creative agency partners at 303 MullenLowe.”

The hero 15-second TVC can be viewed here https://youtu.be/0Uk0Q972N4Q

Credits:

Lotterywest

Director, Marketing and Sales: Jenny Cullen

Senior Brand Manager: Bryony Worrall

Manager, Brand and Campaign: Sandra De Witt

Marketing Officer: Tom Trefry

Marketing Officer: Steven Peles

Marketing Digital Manager: Thomas Doherty

Digital Marketing Officer: Athena Orias

Digital Marketing Officer: Claudia Evangelista

Director, Media and Communications: Sarah Dawson

Manager, Media and Communications: James Mooney

303 MullenLowe Perth

Executive Creative Director: Sara Oteri

Art Director: Stephen Hansen

Copywriter: Zosia Kilpatrick

Head of Design: Alby Furfaro

Senior Designer: Madeleine De Pierres

Finished Artist: Suzanne Whoston and Angela Homman

Producer: Johnathan Julius

Chief Strategy Officer: Matt Oakley

Senior Business Director: Eloise Cribb

Senior Business Manager: Rebecca Di Pardo

Business Manager: Sarah Holmsen

Production Company: Beautiful Pictures

Director: Luna Laure

Executive Producer: Kate Downie

Producer: Gemma Kay

DoP: Dave LeMay

Stills Photography & Retouching

Photographer and Retouching: Luke Carter Wilton

Photographer Assistant: Dan McBride

Post-Production & Animation

Offline & Online Editing: The Office of John Cheese

VFX Supervisor: James Hawkes

Designer & Animator: James Manton

Executive Producer: Haley Polacik

Animation Producer: Meline Samson

Audio Production & Music 

Music Composition: Panda Candy

Audio Production: Cue Sound

Audio Producer: Anika Fourie

Sound Design & Sound Mix: Shaun Sandosham & Nick Gallagher

Talent

Talent Agency: Chadwicks

Hero Talent: Crystal Ngo

Media Planning (Initiative)

Head of Client Service: Sian Thomas

Strategy Manager: Lauren Corner

Investment Partnerships Manager: Ricardo Abrahao

Investment Partnerships Executive: Danielle Marazis

Event / External PR

David Gardiner

Trudi Alderman