Jody Elston on why humour in advertising makes good business sense

As part of a series looking at some of the leading professionals working across the advertising, adtech, marketing and media sector in Australia, AdNews talks to 303 MullenLowe Sydney's Chief Strategy Officer Jody Elston about how she got started, the challenges she'd like to see addressed, and how fulfilling work with like-minded people keeps her going.

303 MullenLowe Sydney's Chief Strategy Officer Jody Elston explains why the commercial marketing world could learn much from government and NGOs when it comes to behaviour change.

In a move that significantly bolsters the depth of strategic firepower across the agency, 303 MullenLowe Sydney has hired renowned, award-winning strategist Jody Elston as Chief Strategy Officer.