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303 MullenLowe scoops two Gold, a Silver and Bronze at 2024 Australian Effie Awards
11 October 2024•
303 MullenLowe has reinforced its position as experts in driving behaviour change and brand effectiveness, taking home two Gold, a Silver and Bronze at the 2024 Australian Effie Awards.
A record Australian Effies haul for the agency, it won Gold both in the coveted Long-Term Effects and Brand Value categories for its work with Budget Direct. Australia’s fastest growing insurer has been a 303 MullenLowe client since 2014, with the ‘Insurance Solved’ campaign platform successfully running and gaining momentum over the past six years.
303 MullenLowe also won both a Silver in the Insights and Strategic Thinking category and Bronze in the Positive Change category for its ‘If you could see UV’ Arrows campaign developed for Cancer Institute NSW.
303 MullenLowe Sydney’s CEO Joanna Gray said: “Having won an Effie for Budget Direct at the start of our relationship, in that instance for ‘Most Original Thinking’, it was lovely to be back with two Golds. And Silver as well as Bronze for our behaviour change work with Cancer Institute NSW, made for a wonderful night.
“We often talk about creating unfair advantage for our clients at 303 MullenLowe and we’re always pleased to successfully demonstrate it. All on the strength of enduring relationships with our amazing client partners, and a collective ambition to drive brand consistency and long-term effects. To all our 303ers who put their heart and soul into making work that works incredibly hard, thank you.”
303 MullenLowe Sydney’s Chief Strategy Officer Jody Elston said: “Effectiveness is everything to us at 303 MullenLowe. We are so proud to see our long-standing client Budget Direct recognized with two Gold Effies for six years of unparallelled growth, as well as Cancer Institute NSW for driving significant behaviour change for Skin Protection. Two very different campaigns but both committed to emotional intensity, long-term platforms and distinctive assets – the building blocks of effectiveness.
“A big congrats to our wonderful clients and agency teams – effectiveness is definitely a team sport!”
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