303 MullenLowe’s Jody Elston asks ‘are you good enough to get better?’

Why humour in advertising makes good business sense

303 MullenLowe's Jody Elston writes about how fear could lead businesses to sabotage long-term profit, brand health and cultural relevance.

As part of a series looking at some of the leading professionals working across the advertising, adtech, marketing and media sector in Australia, AdNews talks to 303 MullenLowe Sydney's Chief Strategy Officer Jody Elston about how she got started, the challenges she'd like to see addressed, and how fulfilling work with like-minded people keeps her going.

In this feature published in AdNews, Jody Elston discusses marketing to older Australians, avoiding stereotypes, and how Levande Retirement Living is shifting perceptions.