News
303 MullenLowe’s Taryn Payne asks: are awards really worth it?
26 June 2023•
In this opinion piece published in AdNews, Taryn Payne, 303 MullenLowe Perth’s Head of Business Management argues that given the attention industry awards get both locally and globally each year, and the investment it takes to enter, it’s worth some reflection.
Ultimately, she says we should prioritise the award shows and categories that celebrate what matters: our client’s business results. Because there is no agency without our clients and no clients without business results. And no awards without either. Read more here
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