AHI Carrier (Toshiba) Australia appoints Mediahub as media agency of record

The win follows a competitive pitch, and is the latest in a string of new client wins for Mediahub Australia including telco Circles.Life, plus paint and coatings giant AkzoNobel across the APAC region.

Andrew Livingston, Executive Director, Mediahub APAC said of the appointment: “It’s a privilege to be working with Toshiba, a genuine innovator in the air-conditioning industry.  As an agency for challenger brands, we feel we are the perfect partner to help the team maintain the technological advantage in market. We are delighted to be able to partner with Vijay and the team.”

Vijay Dravid, General Manager Sales and Marketing AHI Carrier (Toshiba) Australia & New Zealand said: “We were impressed by the depth of insight provided by the Mediahub team, and their outcome-focussed approach.  They also understood the brand positioning of Toshiba vis-à-vis other players and what media-mix to be used to help us reach our business goals, which was a winning combination.  We’re looking forward to working closely with the Mediahub team during this time of growth and expansion.”

Livingston said Mediahub’s ongoing growth and expanded footprint across Asia was due to the appeal of its competitive, full-service media offering across all media disciplines, and its focus on measurable results.

“Outside of our capabilities, our entire team has a deep understanding of challenger brands and their passion to connect meaningfully to consumers, giving the agency a real point of difference in market.  We’re looking forward to continuing our growth into 2022,” he concluded.