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Bart Pawlak talks about world’s most effective campaign

13 June 2023
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What makes a memorable, and effective campaign? From the award-winning to the change-making (and sometimes both), The Australian asked 303 MullenLowe Sydney’s Chief Creative Officer Bart Pawlak to reflect on which creative concepts stand apart.

In the piece, he says: “For me, the accolade should be reserved for those pieces of communication that, through a combination of strategy, creative idea and execution, managed to deeply move, rather than merely dazzle.”  Read more here