News
Bart Pawlak talks about world’s most effective campaign
13 June 2023•
What makes a memorable, and effective campaign? From the award-winning to the change-making (and sometimes both), The Australian asked 303 MullenLowe Sydney’s Chief Creative Officer Bart Pawlak to reflect on which creative concepts stand apart.
In the piece, he says: “For me, the accolade should be reserved for those pieces of communication that, through a combination of strategy, creative idea and execution, managed to deeply move, rather than merely dazzle.” Read more here