Budget Direct’s ‘Bath Bubble Trouble’ tells a cautionary tale

Titled ‘Bath Bubble Trouble’ and launching this week, the latest epic episode in Budget Direct’s ‘Insurance Solved’ campaign series via 303 MullenLowe features the aftermath of a dodgy bath bomb purchased from a Mother’s Day stall.

It is the third major ad launched by Budget Direct in the past six months as part of its latest series; ‘Blown Away’ went live in January, while ‘Trolley Trouble’ went to market in October 2022.  All feature the recurring characters of Sarge, Jacs and Chief, who have become the familiar and much-loved faces of the campaign platform.

303 MullenLowe Managing Director Joanna Gray said: “The distinct and humorous storytelling style of Budget Direct campaigns continues to engage Australian audiences in the right way, and has become a mainstay of the brand.  We’re proud to unveil this next episode, which we hope will continue to keep Budget Direct’s products top of mind and heart.”

Jonathan Kerr, Chief Growth Officer at Budget Direct addded: “Budget Direct Insurance Solved is all about being taking care of, when the unpredictable happens.  In turn we have found great success in bringing our proposition to life in an unpredictable and engaging way. ‘Bath Bubble Trouble’ celebrates that approach in dramatic style while highlighting the outstanding value and protection offered via our Sum Insured Safeguard option, available in Budget Direct’s multi-award winning Home Insurance.”

‘Bath Bubble Trouble’ will be seen across TV, cinema, online, radio, OOH and more from this week.  Budget Direct and 303 MullenLowe have partnered since 2014, with the long and successful relationship producing a range of memorable campaigns.

View the spot here: https://youtu.be/xhOC5PkEFAg

 Credits:

Budget Direct

Chief Growth Officer, Growth Ops – Jonathan Kerr

General Manager, Marketing and Communications, Growth Ops – Warren Marsh

Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops – Katie Lansdale

Associate Director, Marketing, Media & Acquisition, Growth Ops – Tom Johns

303 MullenLowe

Chief Creative Officer – Bart Pawlak

Creative Director / Head of Art – Adam Whitehead

Senior Copywriter – Craig Merrett

Senior Art Director – Zac Goldberg
Managing Director – Joanna Gray

Group Business Director – Ben Glasson

Head of Broadcast – Honae MacNiell

Production Partners

Production Company – Good Oil Films / Rattling Stick

Director – Daniel Kleinman

Director (2nd unit) – Dave Wood

DOP – Danny Ruhlmann

DOP (2nd unit) – Jason White

Executive Producers – Sam Long / Johnnie Frankel

Producer – Catherine Warner

Editor – Mark Burnett @The Editors

Post Production – Blockhead VFX

VFX Supervisor – Nigel Mortimer

VFX Producer – Charlotte Plowman

Music and Sound Company – Sonar Music

Original Composition – Matteo Zingales

Producer – Haylee Poppi

Sound Designer – Timothy Bridge

Stills Photographer – Jamie Macfadyen, LOUIS & CO

Retouching – Limehouse

303 MullenLowe is part of Attivo, a marketing services consultancy with offices across Australia

and New Zealand.