Designing for impact is a growth strategy

In this week's Dynamic Duos, Mumbrella chatted with 303 Mullenlowe Perth's Todd Baker and René Migliore about how a phone call in 2012 set off a friendship and professional partnership that saw the pair take on the role of joint MDs in 2019, just 7 years after Baker joined the business.

The importance of a catchy, easily memorable slogan cannot be underestimated. First impressions count and in a highly competitive and crowded marketplace if you don’t immediately capture the consumer’s attention, the opportunity will likely be lost.

Some feared a decline in audio consumption when the pandemic began, expecting the end of commutes to mean reduced listening hours.

Remember what life was like before the pandemic? Me neither. It’s like trying to remember a dream; the more you try to focus on it the further away it seems to slip, like trying to hold onto a wriggling fish