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Why brands may need creators in their product development teams

5 December 2024
Ashley Rudder DNY

Next in Creator Media speaks with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let go of their creative control when working with creators on YouTube and TikTok, but may need to bring this talent in much earlier in the development process to best take advantage of their cultural connections.

Hear the interview here.