‘Don’t succumb to fear, reframe it to develop’ says 303 MullenLowe’s Jody Elston

Why humour in advertising makes good business sense

As part of a series looking at some of the leading professionals working across the advertising, adtech, marketing and media sector in Australia, AdNews talks to 303 MullenLowe Sydney's Chief Strategy Officer Jody Elston about how she got started, the challenges she'd like to see addressed, and how fulfilling work with like-minded people keeps her going.

In this feature published in AdNews, Jody Elston discusses marketing to older Australians, avoiding stereotypes, and how Levande Retirement Living is shifting perceptions.

303 MullenLowe Sydney's Chief Strategy Officer Jody Elston explains why the commercial marketing world could learn much from government and NGOs when it comes to behaviour change.