Harvey Cameron and Nero Motion announce partnership as market looks to harness the power of data, technology, and digital experience

Effective immediately, the partnership will see Harvey Cameron and Nero Motion combine the collective knowledge and capabilities across both agencies to help clients solve in-depth business issues, while creating more opportunities for growth.

Harvey Cameron Managing Director Gareth O’Connor said with market conditions tightening, and an increasingly fickle consumer base, “getting every brand experience right is more important than ever”.

“Every touch point and interaction with a customer or prospective customer is another opportunity to build a positive connection, a positive memory – or alternatively a negative one if the experience isn’t good.  And we know it can often be extremely complex and tricky for a business to navigate and create the right digital ecosystem.

“That’s why we believe combining our already strong brand and digital capabilities with Nero’s more complex tools and abilities will provide businesses with the skills to address these emerging challenges now, and the kind of streamlined offering that will be required in the future.”

The move follows continued expansion to Harvey Cameron’s digital capabilities over the past 18 months to prepare for future demand, which has seen data specialists, CRM, UX/UI, and ecommerce expertise join the agency’s full-service media and advertising capabilities. The partnership with Nero Motion will now also add greater scale, depth and breadth particularly for more complex requirements, more complex websites, large-scale ecommerce platforms, apps, and ERP solutions, fulfilling brand demand for a single suite of digital services.

James Duggan, GM of Digital for Harvey Cameron explains: “We think of our clients digital ecosystem in multiple parts; the experience itself, then how we create actions and conversions, how we help people find the experience, the app, the website, and how we retain customers building greater lifetime value from each. The digital experiences we create need to be wonderful brand experiences that form and fit with everything else we do, and also need to mirror those that customers find in the real world.

“Nero adds depth and additional capabilities to our existing skillset, which is very exciting for us to tap into, creating solutions to help solve more complex problems, in turn creating more opportunity for us and our clients.”

Nero Motion’s CEO Alessandro Benintende said joining forces with Harvey Cameron was a natural milestone in the agency’s continued growth, after quietly building extensive capabilities in solving complex problems with smart software.

“Our collaboration with Harvey Cameron is more than a partnership. It’s a commitment to pushing the envelope in the digital sphere and offering our clients the pinnacle of web, app, and software solutions, all fueled by the formidable creative and strategic expertise of Harvey Cameron in pursuit of delivering exceptional value for our clients. We’re thrilled to be working with Gareth, James and the rest of the team, who we have found to be passionate and deeply committed to delivering outstanding results for their clients.”

As part of the partnership, Nero will also access Harvey Cameron’s expertise across business solutions, strategy, creative, asset production, branding, and media.  The partnership will see the two agencies work together as and when required, on both existing and new clients.

O’Connor concluded: “Finding the right partners is vital, and we believe that’s what we have found in Ale and the team at Nero Motion. We encourage businesses to get in touch to see how we can help them. It all starts with a conversation and understanding the problems they are trying to solve.”

Harvey Cameron is part of Attivo, a marketing services group with agencies in Australia and New Zealand including farrimond, Gorilla, 303 MullenLowe and Mediahub. https://harveycameron.nz/

Nero Motion is a digital studio with deep expertise in designing and developing software, including websites, apps and custom solutions. https://neromotion.co.nz