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Is there a formula for good seasonal advertising? Sara Oteri discusses

19 December 2024
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Is Christmas really the most wonderful time of the year for brands?  Sara Oteri talks to The Australian.

In this feature 303 MullenLowe Perth ECD Sara Oteri talks about why storytelling is a clear winner with audiences during festive seasons – but why it’s also crucial that the story is entertaining if brands want to win over customers.  Read the full piece here.