Lotterée’s loveable couple are back in second OZ Lotto campaign via 303 MullenLowe and Initiative

Launching across TV, OLV,  radio, social, outdoor and owned channels, the latest iteration again uses the campaign’s signature tagline ‘Hooray for the Lotterée’ which first launched in May last year.   

 303 MullenLowe has been responsible for product strategy, campaign strategy, creative development, and production, and developed ‘Lotterée’ as part of a three-year OZ Lotto brand campaign platform. 

 The latest creative sees the couple share their big OZ Lotto dreams – funding a trip to Paris to see “that painting from The Da Vinci Code” or installing new galvanized square line gutters. While Sue’s trademark sassiness is again showcased, her heart of gold and love for Glenn leads her to give him a gift that communicates just how deep her feelings are; she allows Glenn to choose the OZ Lotto numbers for once. 

 303 MullenLowe Senior Copywriter Lachy Banton explains: “What is there to say about the second year of OZ Lotto’s Lotterée campaign? Well, it’s a big deal… for Glenn. And that’s because this year, Sue has allowed HIM to choose the numbers in HER favourite game. So, while last year we focused on Sue and how much fun she has playing, this year Glenn has stepped into the spotlight in his wonderfully pragmatic beige glory. It’s been a real joy to expand on their world and give some balance to their shared OZ Lotto story.” 

Since launching last year, the ‘Hooray for the Lotterée’ campaign has proven highly successful for Lotterywest, creating a fame building identity for OZ Lotto through the use of the recognisable – and sometimes polarising – couple. 

Lotterywest’s Manager, Brand and Campaign Sandra De Witt said: “We’re delighted to share the next phase of our OZ Lotto campaign; not only are we starting to get to know the nuances of the Finley’s personalities, but they are proving to be engaging and memorable. It’s been an absolute delight to work with the team at 303MullenLowe, Initiative, Sandbox and our many individual partners to bring this to life.”   

 Alongside disruptive special build outdoor sites and innovative screens tactics, Lotterywest have partnered with NOVA to takeover WA’s #1 breakfast show, creating ‘Nathan, Nat and Sue’.  

Steve Hare, Head of Client Service, Initiative says: “Building on the successful launch of last year’s brand platform we set out to not just showcase Sue but use media to give her a stage and propel her character into culture. ‘Nathan, Nat and Sue’ is a playful media idea designed to get people playing more often.”

The new work can be viewed here: 

30” Brand https://youtu.be/JTf2GvDyrTE

15” Renos https://youtu.be/LPZ6Gw0idcU

15” Numbers https://youtu.be/9PoT_i-LrF4

15” Language https://youtu.be/tw5Pjb3Y2hk

15” Culture https://youtu.be/wTgqOAkRQfU 

Nova social video – Nathan, Nat and Sue https://fb.watch/iKAMfKKn0T/ 

Credits 

Lotterywest: 

Director, Marketing and Sales – Jenny Cullen 

Manager, Brand and Campaign – Sandra De Witt 

Marketing Officer – Annabella La Pegna 

303 MullenLowe Perth 

Executive Creative Director – Richard Berney 

Art Director – Jake Ransom 

Senior Copywriter – Lachy Banton  

Finished Artist – Suzanne Whoston 

Head of Planning – John Linton 

Business Director – Eloise Cribb 

Business Executive – Sarah Holmsen  

Business Executive – Rebecca Di Pardo   

Producer – Johnathan Julius 

Suppliers 

Production Company: Sandbox  

Director – Robert Woods  

Producer – Matt Hodgkinson 

Production Assistance – Madison Armstrong 

Production Assistant – Alzbeta Rekosh 

DOP – Tim Fitzgerald 

1^st AC – Dan Stone 

Sound – Glenn Dillon 

Gaffer – Dan Spriggs 

Stills Photographer – Finlay McKay  

Stills Assistant – Jamie Brougham  

Production Designer – Sally Phipps 

Art Director – Tegan Weir 

Art Assistant – Alicia Fahnesa 

Wardrobe Stylist – KT Crocker 

Wardrobe Assistant – Gavin Campbell 

H/MU – Deanna Nishni  

Sound Mix – Brad Habib  

Initiative – Media Strategy, Planning and Buying   

Steve Hare, Head of Client Service  

Lauren Corner, Partnerships Manager  

Ricardo Abrahao, Partnerships Executive